Tag Archives: Google

Do Nigerians distrust Google?

Dammy Krane looking over shoulder

There’s something strange about the way Nigerians are using Google search. If you compare the number of Google searches coming from Nigeria, it’s disproportionately low compared to other African countries, relative to online population size.

Let me give you an example. According to Google trends, the most popular searches in any country are typically three things: the name of that country, the word ‘facebook’ and the word ‘news’. Nigeria has 59 million internet users, three times more than Kenya has. And yet, Kenya has double the amount of searches Continue Reading…

Analytics doesn’t know you’re cool

Cool Wayfarers Google analytics graph

You may not be aware of this, but every time you visit a website, the owner knows about it.  They know what city you’re in, what web browser you’re using and how many seconds you spent on each page. They don’t know your name though, so don’t worry. They see this visitor data using web analytics tools such as Google Analytics or Webtrends. If it’s a big website, every thousand visits from someone like you mean they can charge advertisers more. The job performance of the person running the site is also probably measured by how many people visit the site.

There is one thing they don’t know about you when they look at the web stats. They don’t know if Continue Reading…