Can I see local fashion trends using Google’s Keyword Planner?

That’s what I am wondering this week.

Let’s imagine that I own a clothing business in Tanzania, and I wanted to know if there is a growing demand for a specific fabric style in a neighbouring country, such as Kenya.  One way I could get the answer is by relying on trend forecasters, market research or online articles about fashion in Kenya.

But what if I wanted to know that answer for 20 African countries? What if I needed up-to-date figures that I can compare, instead of one person’s subjective opinion?

So I played around with Google’s Keyword Planner, which is actually Continue Reading…